Design Driven Startups - Silicon Valley vs. San Gabriel Valley

Presented by Dr. Søren Petersen, Ph.D.

Studies have shown that the stock performance of design-driven international corporations trumps peer performance by 6.5% annually. What value can design bring to startups, and how can startups best develop and utilize their design capabilities? Learn the latest design science research findings, and the steps for building and leveraging design! Dr. Petersen is an international business consultant, design science researcher, author, and a regular contributor to The Huffington Post – The Creative Economy.

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